Five years ago on Saint Patrick’s Day, Emma came into our lives.

At first, we loved her for her goofy antics and endless energy, but we didn’t fully understand her needs.

Over time, through our connection and talking to other owners, we saw her as more than just a pet. She was a dog with instincts, curiosity, and her own idea of fun.

We realized most options out there didn’t honor that. They focused on owners, not pets. So we set out to create products that satisfy what owners want while staying true to a dog’s instincts and desires.